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Buying Not Because It’s Easy

Testimonals at Manchester WoodOur furniture isn’t easy to find unless you know us. And if you’ve found us, you’ve discovered something very hard to find.

We recently had a consultant come into the factory who mentioned the famous JFK speech on going to the moon. It was about how JFK as a leader stood up and said essentially, we’re going to the moon… we don’t know how we’ll do it, we haven’t the slightest idea exactly how it’ll all work out… but we will do it regardless of obstacles. Casting out the high expectancies of a dream not knowing when but knowing someday in earnest it will be vindicated is what being a visionary leader is all about. As he said:

Why choose this as our goal? And they may well ask why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas? We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.

At Manchester Wood why do we choose the goal of producing 100% Made in USA furniture? Not because it’s easy, but because it’s hard. Why do we choose to sell truly authentic solid wood furniture rather than from cheaper materials? Not because it’s easier, because it’s harder. Better, stronger, long lasting, and affordable quality. This is the challenge that we’re willing to accept and not postpone as NASA and JFK had done with going to the moon.

Against all odds, determination will prevail. As it always has done. It’s not easy to find companies like Manchester Wood online. We’re not a big company with a wide reach. But the customers that find us aren’t looking to discover something easy, they discover us because they’re looking for something that’s hard to find. The simple notion that quality and care go hand-in-hand.

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