DIY Branding: Lake George Photo Shoots

Manchester Wood's Adirondack Chair on Lake George, NY (click photo for full-size)

Over the past couple weeks we’ve been doing several photo shoots at Lake George, New York showcasing our Outdoor Furniture. Nestled in the valley between the Hudson River and St. Lawrence, Lake George rests in the Great Appalachian Valley; the roots of Adirondack furniture.

So it’s an easy choice of landscape when documenting our product on this historic land, a lake with an aura of the past, a place far away from existence, even though the boats roar by at a near constant these days there is still something about the beaches, islands, and majestic waters that bring a peaceful and reflective pace. We think some of these photos help show such an experience.

Manchester Wood's Adirondack Chair Glen Island, L.G., NY (click photo for full-size)

Lake George is a hard place to leave once you’ve arrived, and we’d like to think so are the Adirondack Chairs we produce at Manchester Wood.

We started this blog title with “D.I.Y.” – Doing It Yourself is a key element to our brand, whether as a company, or as it’s people. Our founder started this business in the basement of his home in the mid-50’s after arriving home from the Korean War to a bustling factory where we work today. When he sat down with J.C. Penney, the man, he explained how his company and himself were just “honest farmers trying to a make a living.” We aren’t farmers anymore, well some of us are in fact, but the honest pitch is a living testament, as shown in the picture below.

Manchester Wood's President rafting out an Adirondack Chair during shoot, top picture in article is result.

In order to get that first shot of our Lemon Yellow Adirondack Chair on that stand alone rock in the middle of the lake, the company President elected to hop in a $20 blow-up raft and paddle out to get the shot, with chair in tow. With seagulls and waves interjecting at times, he made it, and the picture through that effort was well worth it, as seen at top of this piece.

Hardwork and honesty are major staples of our efforts here at Manchester Wood, whether this can bring you inspiration to do what it takes for your brand, or if it helps buy into ours, we hope this sneak look gives you the understanding of how fully faceted we are, with a beautifully crafted Adirondack Chair to boot!

View our Adirondack Chairs here, or the rest of our Outdoor Collection here.